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QUESTIONS WE ANSWER IN THE WEBINAR

▸ What is patient experience (PX)? NPS?
▸ What is the goal of Google Reviews?
▸ Why do Google Reviews and NPS fall short when measuring patient experience?
▸ What’s more important from a marketing perspective - Google Reviews or PX data?
▸ What framework can be used to measure PX data?
▸ How can you use PX data to differentiate your practice?

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SPEAKERS

Matthew Allen, DDS

Matt is the CEO and co-founder of DifferentKind, a patient-focused platform that helps dental professionals measure and improve patient experience. A leading expert on person-centered care, motivational interviewing, and shared decision-making in dentistry, he has given over 100 talks to dental and medical professionals around the globe and has published 9 articles in peer-reviewed journals and other industry publications. He also serves as part-time faculty at the University of Colorado School of Dental Medicine.

Dan Brian

Dan Brian is co-founder at DentalScapes, a digital marketing agency for dental practices providing SEO, online advertising, website design, social media management, review campaigns, and more. Married to a practicing dentist, Dan has been talking dentistry around the dinner table for 10+ years and managing digital marketing campaigns for nearly 20. He is the host of "The Dental Domination Podcast" and author of The Dental Domination Program: The Complete Guide to Online Marketing for Dental Practices.

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